Last week, the satirical news source The Onion posted an article parodying viral online videos and randomly chose Tide as the focus of a mythical video that was out of control. You can read the article here: Detergent Video Article
In an unexpected stroke of genius, the folks at Tide responded with their own satirical video. Instead of launching a legal attack or complaining about unnecessary bad press, Tide had a sense of humor and responded in kind.
You can read an article about the entire exchange at Ragan.com and you can see the Tide video below.
Now that’s how you do it well and make it fun!