In the February 2012 edition of Inc. Magazine, I read an article about clothing company Holstee’s unique mission statement. Co-founder Fabian Pfortmüller said that they realized that their business was not only about the product or service they deliver but at the end of the day, it was also about the lifestyle they created. As a result, their mission statement reads more like a personal life mission than a business development plan.
I’m not a great businessman. Don’t get me wrong, I love having my own business. But for me, I value the independence and flexibility that comes with solo entrepreneurship than the prospect of building a million dollar enterprise. In fact, about one quarter of my time is spent in volunteer service because I believe in the value of service. My volunteer work does not generate revenue in dollars but it certainly generates satisfaction revenue and that’s part of the lifestyle bonus that I get by owning my own business.
Holstee’s mission statement is so congruent with my own perspective on business and life, I ordered a copy suitable for framing. It’s compelling and I recommend you not only read it, but that you seriously consider how the message applies to your own life and work.
Take a look at the video below to see Holstee’s Manifesto depicted through words, music, and images. And if you’d like to get your own copy, suitable for framing, go here: Holstee Manifesto