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Do You See Danger or Benefits?

The following is part of Ron’s newest newsletter:

I was unpacking my suitcase in a hotel recently while watching The Ellen Show. I like Ellen DeGeneres. She finds funny in everything. During one of the commercial breaks, there was an ad for a particular medication that I won’t name – to protect them and me! Let’s simply call it “Our Medicine.” I don’t usually pay attention to pharmaceutical ads but this one jumped out at me.

The first 20 seconds of the ad were about the pain and difficulty of, well, pain. Then, the narrator took seven seconds to say, “Our Medicine can help. Our Medicine treats pain.” After that, and I’ve edited this down quite a bit, the narrator spent the remainder of the one-minute ad rapidly listing the following warnings…

To read the rest of Ron’s Newsletter go here: Danger or Benefits?


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